Sheridan Capital-Backed SimiTree Acquires Afia and GreenpointMed, Expands Behavioral Health Data Analytics, Billing and Credentialing Services


HAMDEN, CT, January 13, 2023 – SimiTree, a company that provides tech-enabled specialty revenue cycle management (RCM), coding, professional services, and talent management resources for post-acute and behavioral health organizations, strengthened its position within the U.S. behavioral health market with the acquisition of two companies: Afia and GreenpointMed.

The strategic expansion augments the full spectrum of support services SimiTree and its behavioral health flagship, Infinity Behavioral Health Services, offer behavioral health providers of all sizes.

“This move allows SimiTree to address the behavioral health industry’s growing need for our services as we head into 2023,” states SimiTree CEO and Managing Principal Bill Simione. “We remain committed to assisting behavioral health providers in developing best-in class processes and a stronger revenue cycle.”

Afia is a Michigan-based provider of behavioral health data analytics and consulting services. Afia uses data-driven decision making to solve business challenges by simplifying EHR implementations, driving clinical best practices, optimizing revenue cycles, and creating IT infrastructures that move behavioral businesses forward. The acquisition expands SimiTree’s ability to provide clients with greater insight from actionable data via tech-enabled optimization of clinical, financial, and operational functions.

“SimiTree recognizes how important actionable data is to the success of all our post-acute and behavioral health clients,” Mike Freytag, SimiTree managing principal and EVP, said. “The acquisition of Afia brings SimiTree’s post-acute and behavioral health clients a level of technology that we believe will allow them to become leaner, smarter, and most importantly, more profitable.”

GreenpointMed is a Florida-based medical billing and credentialing service provider to healthcare practices nationwide. The acquisition of GreenpointMed further enhances the level of support SimiTree delivers to clients by expanding billing and debt recovery capabilities and offering time-saving credentialing services with insurance panels. GreenpointMed has extensive credentialing experience nationwide with all insurers, including Medicare and Medicaid.

“GreenpointMed has an impressive record of helping clients achieve their financial goals, and we are excited to bring their skilled team on board,” said Freytag.

Greenberg Advisors, LLC served as exclusive M&A advisor to Sheridan Capital Partners and SimiTree in both transactions.

About SimiTree

SimiTree, a company providing tech-enabled specialty revenue cycle management (RCM), coding, professional services, and talent management resources for post-acute and behavioral health organizations, was created by the merger of Simione Healthcare Consultants and BlackTree Healthcare Consulting in 2021. In 2022, SimiTree further expanded its RCM capabilities with its Imark Billing acquisition, and its behavioral health footprint via a strategic alignment with Infinity, a SimiTree company.

In addition to clinical, financial, and operational consulting, SimiTree offers a robust suite of outsourced services, including billing, coding, OASIS, Review Choice Demonstration (RCD) and Quality Assessment and Performance Improvement (QAPI), and revenue cycle management; executive placement, interim management, retention consulting and other talent solutions; mergers and acquisitions support; compliance assessments and risk mitigation plans; sales and growth training; and benchmarking and data analytics. For more information, visit

About Afia

Headquartered in Ann Arbor, Michigan, Afia works with behavioral health organizations, human service agencies, physician groups, health systems, and other medical practices to generate ideas, implement solutions, and positively impact their futures. From the company’s founding in 2007, it has worked with behavioral health agencies across the country to optimize their clinical, financial, and operational functions through the use of technology.

About GreenpointMed

Founded in 2016, GreenpointMed is a medical billing and credentialing service provider offering a streamlined process for billing and credentialing. GreenpointMed is the trusted partner of hundreds of healthcare providers and practices throughout the nation. For more information, visit

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